Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
1. How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
2. Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Yahoo! are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

Efusjon Strategy

Efusjon is a new healthy energy drink and network marketing business venture. The efusjon energy club allows marketers an opportunity to sell the efusjon energy drinks for a profit within their own networks. The efusjon facebook launch combines the viral power of social networking and the finance rewards of internet marketing.

Facebook isn’t the sole option. There are numerous ways to build an efusjon business on the internet including, twitter, youtube, ezine selling, free classified ads, banner advertising, web 2.0 content marketing, press release selling, and google adwords, just to name a few.

Too many efusjon reps as well as the majority of the network marketing industry are using outdated innefective recruiting methods because they have not been taught the effective way to market a business opportunity online.

Success in Efusjon begins with the ability or the resources to build a relationship with your prospective customers, turning them into long term efusjon distributors. When you learn to grow a concept known as a funded proposal, you earn upfront cash while promoting your efusjon business on the back end.

This is a brand new network marketing/mlm company with amazing potential.
We are a team of online marketers who offer training, results and solutions for network marketers who are deprived of it.

Would your efusjon business benefit from teaming up with industry top earners and online marketing professionals?

Learn to leverage attraction marketing and build Efusjon FAST! Take your efusjon business to the next level today!

Call Andrea Loza 1-732-202-1487

Andrea Loza - Top Efusjon Distributor

When it comes to building a team, there is non- other than Andrea Loza.  Andrea comes to Efusjon as a veteran to Network Marketing. Having had a successful run in previous opportunities Andrea decided to do the smart thing and diversify her personal portfolio. Given the excitment and incredible compensation plan that only Efusjon can provide. Andrea jumped on board, knowing that the product was recession proof, and TANGIBLE.

In the home based business industry, tangible seems to be the magic word. While most companies figure to sell a product NOT worth its weight in gold. Efusjon stands from the bunch providing nutritional value coincided with an incredible business opportunity.

Andrea Loza – Known as Super mom to her 2 sets of twins, is known throughout the business community as a Premiere Business Partner, her maternal instinct is easily conveyed through her organization, as Andrea seeks to help everyone succeed and make money.

With Andrea we see an example written. A young mom, who thought outside the box, in the most troubling economic times in recent memory. If Andrea Loza can do it, she is here to tell you , You Can do it as well.

Obviously this opportunity is about you, and we are sure you have questions. If so contact me:

Andrea Loza Phone: 732-202-1487 or by Email: alozax2@gmail.com

In this conversation I can show you where in this organization you fit best, and how you can build a steady stream of income.

Nothing could be further from the truth! While it’s true that certain specific opportunities only occur “once in a lifetime,” that doesn’t mean there won’t be other opportunities coming our way. Many of us create a mental vision of the packaging our dream is wrapped in. We get attached to that packaging, and believe that if our dream doesn’t happen in a certain timeframe, or in a certain way, then we’ve failed. Opportunities come in all shapes and sizes, as do our dreams and goals. When you look closely enough, most opportunities are literally “once in a lifetime” chances — meaning, each opportunity has its own unique qualities, benefits, and level of results. Rarely are we presented with the same exact opportunity day after day. They are all special and important in their own ways. Some of them are BIG opportunities that will propel us directly to our desired outcome in one great leap, while others are smaller and might move us forward just a tiny bit. They’re all good though, because progress is progress! While some opportunities seem to fall right into our laps, we can also create our own opportunities, every single day.

Here are two ways to do that: Seek and find – There are so many great opportunities out there, if we just take the time to look. Think outside the box. Explore alternative possibilities that will move you closer to your goal. Read newspapers and magazines, and browse the Internet, with the INTENT to find some opportunities for yourself. Most of the time we end up missing them because we’re not looking. Set out with the intention that you are looking for them, and you will find them (or they will find you). Keep an open mind and don’t be afraid to try something new or unusual.

Create your own – Whatever your ultimate goal, think about the ways in which you could open some doors for yourself. Perhaps you could donate your talents to a worthy organization, or be an intern for someone in your desired field. Seek out those who are doing what you want to do, and ask them questions about how they got started. Most people are pleased and flattered to be sought out for advice, and many are very willing to help you get started, even if it’s by offering some resources or contacts. Make a list of every idea you have that could help you move forward on your goals. I think you may surprise yourself with great ideas you’ve never considered before. When it comes right down to it, there are many, many, MANY paths to the same goal. Some of them may be closed to us, but there are always others to explore. If you interviewed 100 people in similar career stations, I bet they’d each have a very unique story about how they got where they are today. I happen to believe that if you have a deep, burning desire to do something specific with your life, then you WILL do it – as long as you don’t give up before you get there. The journey to success can be so frustrating, frightening and . . . fun! It’s all in the attitude. Be gentle with yourself, try your hardest, and believe that you can get to where you want to be. Most importantly, let go of the outcome, and just enjoy the scenery. I’m Andrea Loza and welcome to  ………………….

EFUSJON

Quercetin is a phytochemical that can be found in the coloring of apples and red onion skins. When it is isolated, it is used as a dietary supplement because of it’s powerful antioxidant benefits. Quercetin reduces fatigue, depression, and anxiety, but has also been shown to be an anti-histamine and anti-inflammatory. Recent research even shows it may help to prevent cancer, especially prostate cancer. Who knew an energy drink could do that? eFusjon did. **eFusjon Dawn will become available later this year **

The efusjon energy club team includes business professionals from all walks of life who understand the importance of a healthy, active lifestyle and who value the potential of the human spirit. Our Associates welcome the opportunity to reach that potential. The efusjon energy clubs amazing beverages exemplify our company. Our beverages promote vitality and the essence of life. Our company embraces life and all it has to offer. Our beverages deliver the fuel that powers humans to push their limits of greatness. Our company provides the tools to reach that greatness – and beyond.

The efusjon energy club was designed for our customers and Associates to deliver the maximum health benefits possible – as easily as possible – through a completely different kind of energy drink.

For entrepreneurs, the efusjon energy club also delivers an affordable way to build a successful business – with quality products and generous compensation. The efusjon energy club delivers both health and wealth so everyone can showcase the lengths and heights of their unique human spirit.

“Efusjon is literally spreading faster than a virus. I hear about it from people that wouldn’t even know about network marketing , even if it hit them right in the face. People at the gym are

approaching me, my neighbors approach me, and it looks like I need to step it up a notch so that I’m approaching them first.” Randy Neale says.

He goes on to say, “We joined Efusjon just the other day and when we join something, it’s all out, or nothing. We already have systems in place to help our team members get their first three people, which makes them Efusjon executives and also allows them to make money right away. We did this, because we can see the power of the Efusjon compensation plan. We feel that if our team members get over the hump and actually get their first three members and see that now they are making money, we will be the force to be reckoned with.”

Efusjon is ready to launch their gaming application on Facebook, reaching over 200 million people. When this happens, you will see the Efusjon matrix fill in rather quickly. According to Randy and Courtney Neale, they have secured a very top position in this matrix because of their reputation online and in network marketing.

“Randy and I called to find the very best team and one that was located at the top of the entire company matrix. Needless to say, we were able to get that spot. The spillover alone from us, our up-line, and of course all the new members that will join from the Facebook exposure, is going to be tremendous.” Courtney says.